Just suppose this were true….

I have spent the last couple of weeks reading a lot of literature about techniques for influence and persuasion. For me, this is an absolutely fascinating topic, with so many wildly different opinions on it. Ranging from social and cognitive psychologists, to sales people, to absolute Muppets promising gold and delivering dung, there is not much I have not read. Yet, in all these books, there is one idea lacking, that is actually one of the most powerful and easy things to do….

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